The usual marketing playbook falls short when you're building something genuinely new or disruptive.
But that’s not a disadvantage—it’s an opportunity.In a fast-shifting acquisition landscape, what your brand needs is clarity of message and smart, adaptive growth strategies.
That’s where I come in—as a trusted marketing partner with deep experience scaling category-defining brands at the edge of innovation.
I'm Deanna Sheward. As a strategic partner, I empower founders and marketing teams to translate a winning value proposition into powerful messaging and product positioning while determining what channels to leverage to scale and meet core goals.
I have experience scaling brands in the following spaces: fintech, cybersecurity, web3, and consumer AI privacy.
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Build out a full site using Timber’s curated selection of inner pages, perfect for growing companies.
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Full-funnel strategy, hands-on execution, and channel management across paid and organic growth levers—including Google Ads, Meta (Facebook/Instagram), LinkedIn, and SEO. Designed to drive qualified traffic, reduce CAC, and scale sustainably.
I partner with startups and scaling teams as a self-directed marketing executive—leading strategy, team development, and go-to-market execution. I also serve as an advisor or board member, offering strategic guidance through ongoing engagements or targeted strategy sessions.
Whether you’re pre-launch, introducing a new product, or leveling up your marketing engine, this customized plan delivers a clear, actionable roadmap—aligned to your goals, resources, and stage of growth.
